Sunday, August 06, 2006

Worst. Commercial. Ever.

Has anybody seen this ad for Hummer where a mom is at the playground with her son, and another kid and mom cut in line at the slide, so the mom goes out and buys an H3? Truly, could the messaging in this commercial be any more egregious? Is the woman now planning to use her beast of an SUV to guarantee that her son will never be bullied at the playground again? Maybe she's planning to run over the other kid (or the other mother) with her new vehicle?

Help me out. I'm trying to learn here.

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Anonymous Anonymous said...

It is a series of commercials. The one's I have seen have been along the lines of be more of a man (of course I watch espn not WE or Oxygen). The one I thought was funny was that a vegetarian was checking out at the grocerty store and you saw tofu and vegetables while the guy behind him had all sorts of steaks. The vegetarian drove to the hummer store and bought a hummer...presumably to defend his manhood. Kind of interesting that they had some for women along the same stereotype i would of thought that marketing the car as super safe would be a more effective way to market to women?
As far as men go, who else would buy a hummer except for someone trying to show off their testosterone or their wallet. It's UGLY! Men must have the biggest toys...the hummer generally wins.


8:02 AM  
Blogger Angry Pregnant Lawyer said...

YES! I freaking HATE that ad!

"Don't be bullied. Get a huge-ass car and then YOU can be the bully! It's the American way!"

Lord help us all.

9:09 AM  
Blogger Quinn said...

EJ, good correlation on the male-targeted ad. Big car = big penis. Makes sense, especially for a company called "Hummer."

Targeting to women, not so effective.

heh. I said "Hummer."

1:03 PM  
Blogger Andy said...

Why do you hate America!?!?!?!?

1:27 PM  
Anonymous Kelly said...

There's another one where the kid in the fake Hummer cheats in a go-cart race. Got to love the "ideals" that Hummer is furthering...

6:44 PM  

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